The onboarding flow in Snezzi is designed to get your brand fully set up within minutes. Behind the scenes, Snezzi analyzes your website, extracts key brand context, identifies your products/services, detects relevant competitors, and prepares the foundation for accurate GEO (AI search) visibility tracking.
1. Enter Your Website URL
The onboarding begins by entering your website URL, which powers the entire brand analysis process.
When you submit your URL, Snezzi automatically:
Crawls your homepage and key pages
Extracts product and service descriptions
Identifies brand positioning and value propositions
Detects your audience segments and markets
Maps your primary categories and keywords
This gives Snezzi a structured understanding of your brand critical for how AI engines interpret and recommend businesses.
2. Automatic Brand Analysis
Snezzi generates a clean, editable Brand Profile based on your website.
Brand Summary
A concise, AI-ready description of who you are and what you offer.
Products/Services
Snezzi identifies:
Product categories
Individual products or services
Key features and benefits
Target audiences
Problems you solve
Value Proposition Extraction
Snezzi pulls messaging related to:
Differentiators
Brand promises
Customer benefits
Positioning language
These components help Snezzi suggest prompts, GEO keyword clusters, and content recommendations.
3. Automatic Competitor Detection
Snezzi suggests potential competitors by analyzing:
Overlapping keywords
Common category signals
Shared product/service themes
Industry benchmarks
Public alternative lists
These competitors are added to your dashboard, allowing Snezzi to benchmark your visibility against theirs across AI engines.
4. Suggested Prompts (AI Search Questions)
Using your website content and extracted brand context, Snezzi recommends a set of prompts that reflect:
Real customer queries
Category-level buying questions
Competitor comparisons
Use-case scenarios
Audience-focused questions
You can accept suggestions, browse topics for refinements, or write your own prompts.
5. Editing & Enriching Brand Context
Everything Snezzi extracts from your website is completely editable.
You can edit:
Brand description
Product/services list
Value propositions
Target audiences
Use cases
Locations and markets
Competitors & aliases
Differentiators
You can add:
Missing product lines
Additional context about your category
Niche audiences or segments
Brand messaging you want AI engines to recognize
Providing richer context strengthens your GEO insights and improves the accuracy of prompt suggestions and recommendations.
6. Finalizing Setup
Once your brand context is locked in:
Snezzi begins running your prompts daily
Competitor mentions are monitored
GEO visibility scores populate automatically
Source domains used by AI engines are logged
Dashboards update every cycle
You’ll see your first visibility insights within 24–48 hours.
7. Continuous Improvement
Your brand evolves, and so should your Snezzi context. You can update your profile at any time:
Add or remove products
Adjust positioning or messaging
Add new competitor brands
Change target markets
Snezzi adapts instantly, recalibrating recommendations and SEO/GEO insights.