Overview
Visibility Score measures the percentage of AI responses where your brand is mentioned. This metric indicates how frequently AI models recognize and reference your brand when discussing relevant topics.
Higher visibility means Google and AI models recognize and mention your brand when relevant topics are discussed, increasing your overall brand presence in AI-generated content.
How visibility score is calculated
The visibility score is calculated as:
Visibility Score = (Number of responses mentioning your brand / Total responses) × 100
This gives you a percentage that shows how often your brand appears in AI responses across all your tracked prompts and competitors.
Why visibility score matters
Brand recognition
Visibility score directly reflects:
How well-known your brand is in your industry.
Whether AI models recognize your brand for relevant topics.
Your overall market presence and authority.
Competitive positioning
Higher visibility means:
You’re more likely to be mentioned than competitors.
Users are more likely to encounter your brand.
You have a competitive advantage in brand recognition.
Strategic insights
Visibility analysis helps you:
Identify topics where you need more presence.
Understand your brand’s market position.
Track improvements in brand recognition over time.