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Working with Prompts

Learn how to create effective prompts, manage your tracking queries, and interpret prompt performance to maximize your AI brand visibility

Upahar Sood avatar
Written by Upahar Sood
Updated over 2 months ago

Prompts are the questions Snezzi asks AI engines to understand how customers discover, compare, and choose brands in your category. Strong prompts mirror real user queries, produce consistent competitor mentions, and help you map the true visibility landscape across AI search.

This guide explains how to write effective prompts, manage them inside Snezzi, and interpret performance to maximize your AI visibility.

What Makes a Good Prompt

1. Natural, conversational questions

Prompts should match how real customers ask:

  • Use everyday language

  • Reflect actual buying or research behavior

  • Mirror questions from discovery → evaluation → decision

2. Well-scoped and actionable

A good prompt is:

  • Broad enough for multiple brands to appear

  • Specific enough to stay relevant to your category

  • Consistently returns 5–10 solid brands across models

3. Category-aligned and market-true

Your prompt should:

  • Fit your industry and product category

  • Cover your real benefits, use cases, or customer segments

  • Map to the way users search, ask, and evaluate solutions

Prompt Examples by Industry

SaaS / Software

  • “What are the best project management tools for remote teams?”

  • “Top CRM platforms for B2B startups?”

  • “Best email automation tools for small businesses?”

E-commerce / Retail

  • “Which skincare brands are best for pigmentation?”

  • “Top supplement brands for dog gut health?”

  • “Best D2C hair care brands in India?”

Professional Services

  • “Best accounting firms for SMEs?”

  • “Top digital marketing agencies for e-commerce brands?”

Consumer Goods

  • “What are the best protein powders for beginners?”

  • “Top natural dog food brands?”

Creating Your First Prompts

Step 1: Identify your core categories

Think about:

  • Use cases: What problems do you solve?

  • Audience: Who buys from you?

  • Benefits: What differentiates your solution?

Step 2: Draft 5–10 starter prompts

  1. Start broad

    • “What are the best [category] brands?”

  2. Add audience specificity

    • “Best [category] for [audience type]”

  3. Add use cases

    • “Top [category] for [specific need or outcome]”

  4. Add context

    • “Leading [category] for [budget, location, constraint]”

Step 3: Test and refine

High-performing prompts:

  • Mention you + relevant competitors

  • Return stable, category-aligned answers

  • Reflect real customer search behavior

Low-performing prompts:

  • Too broad or too niche

  • Unstable results

  • Misaligned to actual customer questions

Managing Your Prompts in Snezzi

Add new prompts

  1. Go to Prompts

  2. Click Add Prompt

  3. Write a natural-language question

  4. Save — it will run automatically in the next daily cycle

Edit existing prompts

  • Modify the text anytime

  • Enable/disable prompts with a toggle

  • Review performance by clicking on the Prompt in the prompt table

  • Delete consistently underperforming prompts

Note: All changes take effect in the next daily run. Reports cannot be triggered manually.

Prompt limits

  • Plans allow multiple prompts (varies by subscription)

  • Higher tiers offer increased capacity

Best practices

  • Start with 10-20 high-impact prompts

  • Remove prompts that produce irrelevant results

  • Focus on prompts that reveal strong competitive intelligence

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